Engineer by training. Seller by experience. Marketer by calling. I've built product marketing across seed startups, VC-funded ventures, PE-backed scaleups, and public enterprises — and I know what works at every stage.
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Engineer by training, seller turned marketer by experience. I sit at the intersection of all three — product, revenue, and story.
Across cybersecurity, HR tech, financial services, robotics, and engineering services, I've helped B2B SaaS companies sharpen their positioning and build GTM programs that resonates with buyers — not just internal teams.
What makes my background unusual is the range of stages — from seed startups to PE-backed scaleups to public enterprises. I've built and worked in product marketing that works at every level of resource.
My edge? I can speak to engineers. Understand the mindset of a seller. I market like a strategist.
Let's connect on LinkedIn →What I bring to the table
Cutting through noise in crowded B2B markets. Messaging frameworks that align product, sales, and marketing — so everyone tells the same story.
From ICP definition to launch sequencing. GTM motions that connect product to the right buyers, through the right channels, at the right moment.
Built from real selling experience. Battle cards, competitive intel, and pitch narratives that reps actually use — because I know what's needed in the room.
Especially in cybersecurity. I track competitors, map their narratives, and find the white space where we win — and where to pick our battles.
End-to-end launch ownership across complex B2B products. Timing, narrative, internal alignment, external amplification — done across multiple industries.
I've been the engineer, the seller, and the marketer. I collaborate across product, sales, and leadership without translation layers slowing things down.
I don't just talk about AI — I've built it into my daily PMM workflow. From automating competitive intel to drafting messaging with AI agents, here's how I use Claude to work faster and smarter.
Built an end-to-end pipeline using Claude that researches competitors weekly, generates ready-to-use battlecards, and delivers them to the sales team every Monday — zero manual effort. Includes win/loss framing, objection handlers, and landmine questions.
Automated a bi-weekly partner newsletter that pulls competitive signals, win stories, and positioning updates — curated and formatted by AI, reviewed by PMM, shipped to partners on schedule without a writer in the loop.
Built a PMM AI agent that takes product briefs and generates first-draft positioning, value props, and messaging frameworks — cutting time-to-first-draft dramatically so the team can focus on refinement, not blank pages.
Common problems I help B2B SaaS teams solve
I translate technical depth into buyer-facing clarity. Messaging that engineers respect and buyers act on.
I've been on both sides. I build the bridge — positioning, enablement, and content that unifies the revenue team.
Cybersecurity especially. I help you find differentiated angles, map the competitive landscape, and launch with precision.
I come in with a commercial mindset. Every piece of work ties back to pipeline, retention, or revenue — not just brand.
I've worked at seed startups, VC-funded ventures, PE-backed scaleups, and public enterprises. I know what good PMM looks like with 3 people and with 3,000.