Ten years of product marketing, GTM strategy, business development and competitive intelligence — told as the problems they actually were, not the job titles that framed them.
I don't just talk about AI — I've built it into my daily workflow. These are live automations running inside a real marketing team right now.
Sales were going into competitive deals without consistent, up-to-date intel. Manually updating battlecards wasn't scaling.
A Claude-powered pipeline that researches competitors weekly, generates battlecards with objection handlers, and delivers them to sales every Monday via Slack — zero manual effort.
Sales walks into every week with fresh competitive context. Battlecard maintenance went from hours to minutes.
Partners needed regular competitive updates but producing a bi-weekly newsletter manually was eating PMM bandwidth.
An automated pipeline pulling competitive signals and win stories from Klue, formatted and delivered on schedule — PMM reviews, not writes.
Consistent partner enablement without the manual lift. Partners get timely intel, PMM gets time back.
Every launch started with a blank page and a tight deadline. First drafts were taking too long for a fast-moving team.
A PMM AI agent that takes product briefs and outputs first-draft positioning, value props, and messaging frameworks — ready to refine, not start from scratch.
Time-to-first-draft dropped dramatically. The team shifted from writing to refining.
Also in the stack
Lead Product Marketer for 2 of 3 solution pillars. Partnered across Product, Sales, Customer Success, Finance, Legal, and Executive teams to drive 15+ launches — owning GTM strategy, positioning, messaging, and sales enablement end to end.
GenAI adoption was creating a new attack surface — workforce use of LLMs and AI apps was invisible to security teams. eSentire had the solution, but needed a story that made the risk real to CISOs.
Led the launch of the industry's first MDR solution for GenAI visibility — covering positioning, messaging, and sales enablement for a product that captured AI app usage, prompts, and file sharing across corporate environments.
eSentire launched the first MDR solution of its kind for GenAI visibility, ahead of every competitor in the market. Tier 1 Market launch.
The Threat Response Unit (TRU) — eSentire's frontline threat research team — was doing exceptional work but the positioning hadn't kept pace with the market. Sales and CS wasn't comfortable talking about the work done by the team.
Led a full rebrand and messaging refresh, repositioning TRU around operationalized, tailored threat insights rather than generic intel feeds.
TRU's new positioning was referenced in 90% of closed-won deals that year — a clear signal the messaging was resonating where it mattered most.
IR retainers are a commodity — every major cybersecurity vendor offers one, and buyers struggle to tell them apart. eSentire had a real differentiator but the positioning wasn't landing it.
Ran competitive research across the IR landscape, then led a full GTM refresh and rebrand — building customer-facing materials and sales enablement that put eSentire's differentiator front and center.
A repositioned offering that stood out in a crowded category, with sales materials reps used to close late-stage deals.
Reps were using generic LLMs for competitive research — inconsistent, unstructured, and impossible to scale across the team.
Built a structured CI program, onboarded the sales team onto a dedicated CI platform, and trained reps on how to use it effectively — replacing ad-hoc LLM searches with battlecards, objection handlers, and positioning frameworks for the top 10 competitors.
Reps went from improvising to operating from a consistent playbook — competitive losses became teachable moments with documented rebuttals.
Product Marketing Lead for 2 core SaaS products — owning positioning, persona research, customer interviews, buyer journey frameworks, packaging, sales enablement, market analysis, and competitive intelligence.
Launching a net-new SaaS product into crowded HR Tech meant the story had to land perfectly across buyers, sellers, CSMs, and marketers — all at once.
Led full GTM — positioning, messaging, and launch strategy — then spearheaded org-wide enablement across sales, pre-sales, CSM, and marketing teams.
Every customer-facing team told the same story from day one — not the usual situation where marketing launches and sales improvises. Attach rates increased and boosted cross sell revenue.
Pricing wasn't keeping pace with value, and cross-sell and upsell opportunities weren't being captured systematically across regions.
Owned pricing and monetization strategy for the platform — built a localized packaging framework with global teams and systematized cross-sell and upsell plays.
Improved win rate and a repeatable pricing framework (bundled approach and outcome based selling) — replacing deal-by-deal improvisation with a scalable approach.
Achievers was competing across verticals with the same generic message — sales needed sharper, industry-specific narratives to break through.
Built an industry-specific content strategy for high-priority verticals, backed by persona research, buyer journey frameworks, and competitive intelligence.
Improved win rates in target industries as sales went in with messaging that spoke to each buyer's world.
An online marketplace where every sale makes a change — building an interactive community of socially conscious buyers and sellers. Owned demand generation, content strategy, paid media, and product marketing from the ground up.
A great mission doesn't automatically find its audience. The challenge was identifying who the ideal socially conscious buyer and seller was — and reaching them before the runway ran out.
Built a full digital GTM strategy from scratch — persona identification, targeting frameworks, and onboarding plays for both sides of the marketplace, optimized for startup-budget ROI.
A focused GTM motion that gave a seed-stage team clarity on who to go after, how to reach them, and how to measure what was working.
Built the investor narrative and pitch deck for a robotics startup's VC fundraise — translating deep engineering innovation into a story that could move capital.
Strong technology, big vision — but translating deep engineering innovation into a story that moves capital is a completely different craft.
Built the pitch deck from scratch — market framing, positioning, competitive landscape, and the narrative arc that tied it together in the language of investors.
Enerza closed $20M in VC funding. The pitch landed.
Global pipeline building across EMEA, North America, and APAC — working alongside National Account leads to identify and develop opportunities, supported by market research, sales collateral, and region-specific proposals.
Cyient needed pipeline across EMEA, North America, and APAC — with National Account leads who needed support translating complex engineering into language that opened doors.
Built pipeline alongside National Account leads — market research, proposals, sales collateral, and digital campaigns for new service launches across three geographies.
Where I learned that selling complex technical solutions across geographies isn't just a language problem — it's a positioning problem.